Great article on how to help get the word out in colleges about the archery program and how to market it properly. It’s up to all of us archery fans to spread the word whether it is community, college, or adult programs.

The response has been overwhelming since we did this advertising. The first year did only went by word of mouth, and with the introduction of our promotional materials, we have doubled in size in two weeks. Most of the people who have joined have seen the posters or received a brochure at an activity fair and said that the ads were the reason why they were so interested in joining. The main reason I hear about why they were so interested is because of the message we conveyed, showing that archery is not just a bunch of hunters or people flinging arrows, but a structured traveling team. The ads changed their perception of what archery is and showed them a new side of the sport they didn’t even know of.
Read more here:
Purdue Archery: Use Promotion to Grow Your Club!
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