At this past weekend’s Council meeting in Lausanne, the Olympic Capital, the leaders of the International Archery Federation (FITA) made a decision to move ahead with the launch of a new brand – ‘World Archery’.

The new ‘World Archery’ brand aims at unifying all of the activities, events, and members of FITA under one brand name that will be centrally promoted by FITA and its Continental Associations. Represented by a new and dynamic logo, the ‘World Archery’ brand will be launched during the outdoor season and fully presented at FITA’s 2009 Congress.

Read more here:
FITA Press Release